A fair question! While I can’t get into too many specifics, the nature of our partnership was primarily to put Chillingo in charge of promotion.

Since their network of press and Apple contacts is much wider than ours, and because we just wanted to focus on actual development, we chose to off-load this aspect. In this respect, they could be thought of as contractors or low-paid employees whose job was to handle the promotion and marketing aspects for our game.